An extensive suite of member benefits that includes something for nearly everyone, sounds like a good thing. Until it isn’t.
Give your membership acquisition efforts and grassroots engagement programs a boost by targeting a rich source of new members – your new members.
If an association is still operating like it’s 2010, it is failing to fully engage members using the tools and technology they’ve come to depend on. Reaching members using modern technology is important and will help to build a financially healthier, more dynamic, more relevant association.
Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement.
Recruiting quality board and committee members for your association can be a challenge, but it doesn’t have to be. Here are some strategies to find those exceptional leaders who will help your association thrive.
Each association is different, but there are a few principles every association should keep in mind to increase member engagement and retention.
When you’re purchasing a home, what you’re really looking for is somewhere you belong and a launching pad for whatever future you envision. Though an association membership doesn’t require a 30-year payment plan, potential members are really looking for the same thing when they join an association.
Some associations have a one-size-fits-all dues structure for membership, while other associations use a tiered dues structure—and both can work. However, charging different dues to different members requires a thoughtful approach, a focus on delivering value, and targeted messaging. If your association is considering implementing a tiered dues structure, here’s what you should know. 1. […]
Much of what associations have historically offered to members faces competition like never before. Networking? Though not the same as the type of networking done in an association, LinkedIn and other social networks do a pretty good job of connecting people. Education? Generic education—the type found at events that believe good meeting planning substitutes for […]
Associations often spend a significant amount of time, effort, and money on attracting new members—only to forget about those new members once they are a part of the association. That would be a mistake. The new member experience is unique, and that first year of membership will go a long way toward creating a lifetime […]