For two of Sentergroup’s clients—Giving USA Foundation and The Giving Institute—June is the most important month of the year. It’s when Giving USA: The Annual Report on Philanthropy is released to the world. The report details the trends in giving and philanthropy in the United States for the previous year, as researched by Indiana University Lilly Family School of Philanthropy. Its 60th year of publication proved to be a milestone year, in both the report’s findings and for Sentergroup.
As reported in Giving USA 2015: The Annual Report on Philanthropy for the Year 2014, Americans gave an estimated $358.38 billion to charity in 2014, surpassing the peak last seen before the Great Recession. That total slightly exceeded the benchmark year of 2007, when giving hit an estimated inflation-adjusted total of $355.17 billion.
Keith Curtis, Giving USA Foundation Chair and President of nonprofit consulting firm The Curtis Group (a member of The Giving Institute), says the 60-year high for total giving tells a great story about resilience and perseverance. “The growth can be attributed, in part, to the ways charities have been working smarter during daunting times. Nonprofits increasingly are making sure they have strong cases for support, communicate frequently with donors and provide proof of the impact charitable gifts make,” he says.
A Milestone for Sentergroup
For the team at Sentergroup, seeing this 60th Anniversary edition come to fruition is especially rewarding, since 2015 marks the first time Sentergroup has managed the report’s publication and sales. As part of this responsibility, Sentergroup launched a new online store for Giving USA products, coordinated pre- and post-promotion of the release, handled daily customer service inquiries, and oversaw publication approval.
“After more than six months of hard work and preparation for the release, our dedicated team is thrilled to see the publication come to light,” says Erin Berggren, Executive Director of both Giving USA Foundation and The Giving Institute. “Through the process, we’ve broadened our expertise in book publishing, online marketplaces, and customer service; skills that will benefit a number of our clients, not just the two involved with Giving USA.”
For more on Giving USA 2015 and the report’s findings on charitable giving in the United States in 2014, read the official press release.